Realytics for delivery platforms

See the whole retail market — not just your own platform.

Realytics matches your restaurant base to the full market, shows what you are missing, and compares your coverage with each competitor. Add your own orders and unit economics to see which gap can create the most profit.

Restaurant acquisition · market coverage · pricing · retention.

01Match your base to the market

See which restaurants, categories, price points, hours, and areas are missing.

02Compare competitor coverage

See where each competitor has stronger restaurant, category, or geographic coverage.

03Rank gaps by profit

Add your economics to compare restaurants and actions by the value they can create.

The missing view

Your own data cannot show demand that never reached your app.

Platform data explains orders, searches, conversion, courier cost, and contribution inside the app.

It cannot show the restaurants, demand, prices, and availability that customers find elsewhere.

Realytics joins that outside market to the platform's own economics, so teams can see the opportunity and the profit before they act.

See the whole market. Then put the next euro behind the restaurant or action with the strongest return.

Where profit comes from

Turn a complete market view into three clear decisions.

Start with the gaps, compare them with competitors, then apply your own economics.

01

See every gap in your restaurant base

Match your current supply to the full market and find missing restaurants, categories, dishes, hours, and areas.

Market matching
02

Compare coverage with each competitor

See where competitors cover more of the market—and where your platform has the stronger position.

Competitive coverage
03

Act on the gaps worth the money

Use your own economics to rank restaurant acquisition, coverage, price, promotion, and retention moves.

Profit priority

What this looks like

Three decisions, compared on one profit basis.

The signal changes. The output stays simple: target, expected profit, and next move.

SignalRealytics readNext move
Signal

A proven restaurant sells on competitors but remains outside the platform.

Realytics read

Realytics estimates outside demand, achievable share, cannibalisation, and the cost to acquire and serve it.

Next move

Place the restaurant in the sales queue by expected net-new profit.

Signal

Users search for a restaurant or dish, then leave without ordering.

Realytics read

Realytics confirms that the missing option exists elsewhere and values the demand that leaves with it.

Next move

Recruit the restaurant or restore the item when the recoverable profit justifies the action.

Signal

A competitor launches a promotion across a priority restaurant set.

Realytics read

Realytics isolates the orders and contribution at risk during the promotion window.

Next move

Respond only where the minimum effective incentive still creates positive profit.

Deployment

Put one profit view into every commercial queue.

Use Realytics as a coverage map, a restaurant target queue, or an action feed. Each output keeps the market gap, competitor position, and expected profit visible.

01

Market coverage map

Your restaurant base matched to the full market and compared with each competitor.

02

Restaurant target queue

Exact venue, expected incremental profit, main assumptions, and acquisition priority.

03

Action economics feed

Commercial actions ranked by expected profit after subsidy and operating cost.

Working questions

What teams ask before they start.

Start with one audience, one decision, and the minimum data needed to answer it.

How does Realytics estimate outside demand?

It combines the restaurant and menu universe, prices, hours, platform coverage, consumer signals, and permitted aggregate spend data. Your actuals then calibrate conversion, order value, achievable share, and cost.

Does Realytics claim to know exact competitor GMV?

No. Exact GMV requires restaurant, payment-partner, or panel data. Otherwise Realytics returns an explicit range and shows the signals behind it.

Does this replace the platform’s internal models?

No. Your actuals and unit economics remain authoritative. Realytics adds the external market and competitor context they cannot see alone.

Start with one decision

See the market your platform data cannot.

Start with one city and one commercial queue. Rank restaurants and actions by the new profit they can create.

Talk to usFor banks, acquirers, delivery platforms, and data partners.