01
A stronger reason to choose the bank
Offer every SMB customer practical market advice that most owners cannot afford to commission or find time to produce.
SMB propositionRealytics for banks
Be the bank that helps small businesses run better.
Realytics adds practical business advice to your SMB proposition. Each customer sees what is changing around their business and gets one clear action through the bank they already use.
A stronger reason for SMBs to choose, use, and stay with your bank.
01Your customer relationship
The bank already has trust, reach, and a channel every SMB uses.
02A new weekly service
Realytics turns the market around each business into one clear action.
03A stronger SMB proposition
The bank becomes useful between transactions, payments, and finance requests.
The repositioning
Most banks help when an SMB needs money. Realytics lets you help every week.
Small-business banking is usually most visible at a transaction, a support issue, or a finance request.
Realytics adds a service owners rarely have the time or budget to buy themselves: a current read on demand, customers, competitors, and the local market.
Delivered through the bank, that advice changes the relationship from financial provider to practical business partner.
The bank gains a proposition that is more useful, more distinctive, and harder to reduce to price.
What the bank gains
Three commercial returns from one new SMB service.
The customer-facing advice creates the proposition. The same intelligence also helps the bank act better.
02
More frequent, useful engagement
Give customers a reason to return to the bank app or portal between payments, statements, and finance needs.
Relationship03
Better-timed support and growth
Use the same outside-market context to spot customers that need attention and connect finance or support to a real operating moment.
Portfolio valueWhat this looks like
One service, three moments of value.
The customer gets the action. The bank can use the same context when a relationship decision follows.
SignalRealytics readNext move
Signal
An SMB owner wants to know what to do next week.
Realytics read
Realytics compares the business with local demand, customers, competitors, pricing, and trading patterns.
Next move
Deliver one clear action through the bank app, portal, WhatsApp, or email.
Signal
A merchant looks stable, but its local market is turning.
Realytics read
External demand and competitive position are weakening before the change is obvious in account activity.
Next move
Give the RM a reason to call, the evidence behind it, and the right questions to ask.
Signal
A growing business needs help to act on an opportunity.
Realytics read
The local market supports a longer trading window, a new location, or a larger operating footprint.
Next move
Connect working capital, acquiring, or advisory support to the move the customer is already considering.
Deployment
Launch through channels the bank already owns.
Realytics can power customer advice and bank-team prompts from the same intelligence layer. The bank keeps the brand, consent, eligibility, and commercial package.
01
Bank app or business portal
One practical action, the reason behind it, and a simple way to check the result.
02
RM workspace
A short account brief, reason to act, suggested questions, and follow-up trigger.
03
API or message delivery
Structured advice for the bank’s own app, portal, WhatsApp, or email journey.
Working questions
What teams ask before they start.
Start with one audience, one decision, and the minimum data needed to answer it.
What merchant data is needed to start?
Merchant identity, location, and category are enough for a first customer-facing service. Bank signals can be added later when they improve a defined use case.
Can the bank offer Realytics directly to SMB customers?
Yes. The bank can deliver the service through its own app, portal, WhatsApp, or email and control the brand, consent, eligibility, and commercial package.
Does Realytics replace the bank’s internal models?
No. It adds outside-market context to the models, CRM, and portfolio processes already in place.
Start with one decision
Make your bank useful to SMBs every week.
Start with one SMB cohort and one recurring decision. Prove customer engagement and paid conversion first, then add RM and portfolio use cases.
Talk to usFor banks, acquirers, delivery platforms, and data partners.